Thinking about opening a pressure washing business November 8, 2016
I know. I know. I’m a serial entrepreneur and I’m all about the startup. I love the excitement of launching a new enterprise. Give me a shingle and a paint brush, and I’ll make a new sign. But recently, I’ve been looking at service businesses. You know, the kind where you get phone calls in to go out and perform a service for individuals or companies. I know tons of people that have made great livings with their service businesses, like my buddy the plumber in Reno, or my friend that has a hood cleaning company in Sacramento.
But I was thinking about a pressure washing business. Maybe I could specialize in doing flat surface pressure washing and make enough money to shape my life up for retirement someday. Who knows. Maybe I could become the best known flat surface pressure washing service in Reno. Stranger things have happened. At least I have the internet to help me market myself.
Can you imagine how tough it was to start a service business before there was internet? I mean, you would have to plan months ahead in launching a business or nobody would know where to find you. What did you do?
Well, the Yellow Pages – but you had to wait until it printed again. Then there was radio spots. Talk about feeling like you’re burning money! I had a little computer store in the 90’s. Our radio spots were keeping us in the poor house. Drove me crazy. I had one radio bill that I decided I just could not pay. We spent thousands and the ROI was drastically negative. So, I told the salesman – If I pay you, I have to shut my doors for good. So I’d rather have your station sue me. Then in open court, I can explain, for the record, how poorly your radio spots worked.
I thought I won that argument, but then his manager came by and claimed one of the computers in my store. So, not only did I not get any business from the ad, but I lost a computer too. Ugh.
Anyway, back to the original concept. Knowing what I know about internet marketing and customer acquisition, I could open a pressure wash business and have customers in days. Outside of insurance, everything else would be so easy to do.0